The Art of Content: The art of perseverance

If you want to be good at something you have to have perseverance.

You maybe familiar with the famous quote from Malcolm Gladwell whose research found that across many faculties, if you want to be good at something in our career, you need to spend 10,000 hours of practice.

My interest in perseverance started when I enrolled in the Master of Screen Arts and Business at AFTRS (The Australian Film Television and Radio School), a course designed to create the next generation of leaders in screen business

Of course a masters requires a thesis to be written and my area of interest was ‘The Art of Perseverance in Feature Filmmaking’. I interviewed over 40 filmmakers in Australia who had had a feature film or documentary theatrically released. I wasn’t interested in how a film get made, there are plenty of resources available for that. I wanted to look at what inner drive is required to do so. The human condition. The results are long and varied but from the discussions seven types of perseverance can be clearly identified.


The rest of this article can be read in Issue One of the TEN ALPHAS magazine The Art of Content, available here along with the other feature articles:

  • Shining a light on unbelievably beautiful content, with Alex Kesselaar
  • Why editors make the best directors, with Adrian Powers
  • Getting savvy with your content strategy, with Monica Davidson
  • Why do our brains crave infographics?
  • A strategy for your content strategy 

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