The Art of Storytelling and Visual Communication in Marketing

An accurate measure of a leading marketer is the ability to inspire as a storyteller.
At the CMO Summit 2018, we delivered a Masterclass in The Art of Storytelling and Visual Communication to Chief Marketing Officers.

The masterclass offered enriching insights by uncovering the dark art of visual communication, bringing out a marketer’s inner artist using tools such as sketching, storyboarding, word association, mind mapping, conceptual thinking methods and mood boarding techniques.
We unlocked the vault to a range of practical skills and tools to help marketers express themselves visually
And we articulated ideas and visions in collaborative and instructive ways to help colleagues and creative teams tell story together.

The presentation can be downloaded here

We run a half day extended version of our Masterclass for up to 10 people for $4,000 excl GST.
Perfect for some internal team building and some fun focussed creative thought around a tricky topic.
– Work around a specific project / task
– Use the techniques to challenge your thinking
– Build the best creative brief you’ve ever made
– Learn how to integrate this thinking intro all creative briefs for all marketing channels


Book Masterclass!

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