An explainer video is a short animated video that focuses on explaining a business idea in a simple, engaging and compelling way, by using a clear and concise language; appealing and attractive visuals that quickly grab the viewer's attention.

The creation of an explainer video is a very linear process with every stakeholder approving every stage: Concept > Script > Art direction > Styleframes > Storyboard > Animation > Voiceover.

Take a few minutes to watch our animation showreel, and then look at some of our other explainers from research papers, to strategic frameworks, to product advisory documents or brand journey videos.