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19th September 2019 / The Art of Content
Welcome to The Art of Content, which provides a little peek into our world. We talk about interesting facets of the content marketing world and we also chat to people we know and respect who have some unique perspectives.
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The Art of Content: The art of perseverance
6th August 2019 / The Art of Content / Documentary / Films
For his Masters thesis, Nick investigated the role that perseverance plays in fimmaking. Here is a snapshot of the findings and advice for all creatives, business owners, and indeed anyone indulging in a long project.
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The Art of Content: Five considerations for your content strategy workshop
4th August 2019 / Technology / The Art of Content / Strategy
A good content strategy workshop is a great way to draw a line in the sand, see where you are at, and plan where you want to get to. Having conducted many workshops over the years, here are five key considerations that need to be at the forefront of your analysis.
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The Art of Storytelling and Visual Communication in Marketing
1st July 2019 / News / Workshops
This amazing half day workshop is best suited for a maximum of ten people, and is available for only $1000. The workshop is a great way to quickly brainstorm ideas on a project, and becuase its done collectively, and in a very light hearted enviornment, the attendees all feel they have contributed and are all on the same page moving forwards.
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The Art of Content: Why editors make the best directors
13th May 2019 / The Art of Content / Films / Documentary
When watching the credts on a feature film, my Dad often exasperatedly asks why so many people who are needed. This tongue in cheek article argues that the best directors are also editors as that is where the story is really created, whlst rasing very valid points!
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The Art of Content: Shining a light on unbelievably beautiful content
28th April 2019 / The Art of Content
Light painting is such a unpredictable electrifying format. Every shot is always unique. It can't be the same. Electric light creates wonderful energy and movement in the shot. Read more from one of australia's leading light painters, and our good friend, about how he used light painting for his clients.
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The Art of Content: Getting savvy with your content strategy
1st July 2018 / The Art of Content / Strategy
Too often content is viewed as a project or a campaign. But for content marketing to work effectively, it requires a clear strategy, a defined goal and consistent development, according to the NSW Creative Industries Business Advisor, Monica Davidson, who knows a thing or two about it!
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The Art of Content: Why Do Our Brains Crave Infographics?
27th February 2014 / The Art of Content / Design / Infographics
Everyone loves a good infographic! Distill complex information - tick! Clean pretty graphics - tick! But why? Well there is a bit of science behind the art! Read on!
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