Back of The Net (Feature Film) – Behind The Scenes
Back of the Net is a feature film produced by The Steve Jaggi Company, funded by Disney.
Featuring Disney teen star Sofia Wylie, the film was produced in the Illawarra in April 2018
The plot involves American teenager Bailey who ends up at the Harold Soccer Academy after catching the wrong bus. She then completes a semester at the soccer school, where she battles with the star soccer player Evie, who makes life difficult for Bailey. However, as the school hosts the National Soccer Tournament, she is determined to beat Evie’s team in the finals.
The Steve Jaggi Company enged TEN ALPHAS to develop the social media strategy, and produce a heap of content from photos to videos, to Instagram stories to cinemagraphs.
Phase One of the social media distribution campaign was to promote during the production phase of the film, and in 14 days the Instagram feed had already racked up 4000 followers
The film is set for theatrical release in the spring of 2018 and the social media activity will renew four weeks prior
Follow the feed at http://instagram.com/BACKOFTHENETMOVIE
Director of Photography: Jess Milne
Producer: Jess Milne
Editor: James Vass