Closed Captioning videos for the
Australian Communications and Media Authority
The Australian Communications and Media Authority (ACMA) is the federal government regulator for broadcasting, telecommunications and radiocommunications. Part of the ACMA’s role is to administer and enforce industry codes that require broadcasters to caption the vast majority of their content.
THE CHALLENGES AND SOLUTIONS
After consulting industry stakeholders and members of the public, the ACMA found there was a knowledge gap that meant viewers did not fully understand how captions were made and what to expect from closed captioning services.
TEN ALPHAS were asked to produce to videos that would educate and inform members of the public about how captions are created behind the scenes, and how to resolve common issues viewers might experience with captions.
This production required multiple shoots as we needed to speak to different captioning service providers and capture the various forms of captioning that exist. We also spent an afternoon with an Auslan interpreter at a green screen studio to ensure the target audience wouldn’t miss out on any information.
The client was delighted with the finished product, two comprehensive videos that answer any questions one might have about closed captioning. The videos were also created in a short timeframe, so the client was very pleased with the high quality of the videos in light of the quick turnaround.
Director: Jess Milne
Director of Photography: Jess Milne
Producer: Madeleine King
Editor: Madeleine King