Family of product explainers for SFI Flordis
Explainers are such powerful tools for communicating an emotive message quickly and succintly.
When it comes to delivering natural healthcare products, SFI Flordis believe there is a better way. The SFI family of brands represent an unwavering commitment to quality, driven by our passion for applying science to nature.
TEN ALPHAS were asked to create a family of explainers for four brands – Ellura, Prospan, Femular and Redormin Forte. Each brand had its own characteristics that needed to be maintained whilst the creative look and feel needed to be familiar across the brands.
Explainers are often ‘vector’ based, and therefore feel a bit robotic or computer generated We were also asked to inject some humanity into the design which we feel we achieved.
Creative Director / Animator : Jess Milne
Producer: Nick Bolton