fbpx

One Degree Health: HealthReady App Videos

 

 

THE CLIENT

One Degree Health is a specialist preventative health company focussed on improving the lives of everyday Australians through innovations in health behaviour change theory and practice.

One Degree Health is soon to launch ‘HealthReady‘ – a personal mobile health application that understands, motivates and supports the user to live better everyday. It schedules health to fit your life, maintains your motivation and focus, provides all the support you need, and tracks your progress to ensure you achieve your health goals one by one.

Brad McDougall, founder of One Degree Health, employed TEN ALPHAS to produce the app video content.

THE CHALLENGES AND SOLUTIONS

TEN ALPHAS were happy to support One Degree Health and work within their budget, as we believe the company a very worthy startup. Founder Brad McDougall’s inspirational goal in life is to “help a million people to improve their lives daily”.

We filmed the videos in Brad’s local area, Bulli, which allowed us to use the picturesque settings of Bulli beach and surrounds. We also engaged in Brad, his wife and son as extras in the videos!

TEN ALPHAS helped in the scripting of the two videos – developing the two “personas” of Brad and Suzy, and telling their relatable stories through provocative imagery, voiceover and music.

THE RESULT

The videos received positive feedback from the app beta testers, and proved very successful in promoting HealthReady.

One Degree Health is currently looking for people to trial the app. To download a demo, register you interest here!

 

CREDITS:
Director: Jess Milne
Producer: Erin Harvey
Director of Photography: Jonathan Adams
Production Assistant: Madeleine King
Editor: Jonathan Adams

One Degree Health

Year: 2016
Categories: Branded Content

Strategy
Writing
Production
Editing
Motion Graphics
Syndication