Retail Ads for TripADeal
TripADeal offer unique travel experiences around the world at reduced prices.
Based in Byron Bay on the idyllic NSW North Coast, the company has in recent years grown to become Australia’s leading Travel Deals website.
TripaDeal approached us to produce a series of TV Commercials, to air in August 2015, featuring their new Brand Ambassador Shelley Croft.
TEN ALPHAS needed come up with a solution to produce each new deal quickly as the Brand Ambassador was only available for limited production days. The scripts therefore needed to allow for variations to be implemented in post-production.
The treatment was two fold. One was a conventional Brand Ad.
The other more complex part was a series of Retail Ads incorporating the design of the TripADeal print ads, and each Ad highlighting a specific deal from a specific country.
We filmed Shelley in a Green Screen Studio in The Gold Coast and added the print ad’s master image in the background during post.
In the ‘About the Deal’ section of each commercial we added a voiceover and animated deal specifics (text and images).
We believe the final videos represent TripADeal’s values of fun and excitement, and strengthen and enhance its existing branding.
CANADA & ALASKA DEAL:
Director: Nick Bolton
Producer: Erin Harvey
Director of Photography: Jonathan Adams
Technical Director: Jess Milne
Animation: Dave Cochrane