Branded Content

Branded content is content funded by your brand for marketing purposes such as lifestyle, news and documentary pieces (and much more). To us, branded content isn't about advertising but using content to entertain and inform. The message isn't a sales pitch as the content is consumer focussed. Branded content is more likely to build trust and recognition than traditional advertising. This approach works very well on social media.

TEN ALPHAS have created many types of branded content such as advertorials for Honda, lifestyle videos for Mazda, or patient advice videos for UnitingCare Queensland, to podcasts, to web series. Influencers and ambassadors can play an important role in not only giving credibility but also helping with distribution through their own networks.