So often briefs, internal or external, are word documents that do a great job discussing the objectives, the key messages, the target market - you know the sort. But so few actually give you any insight into the visual approach. This Masterclass workshop is a great way of getting the whole team on the same page.
An accurate measure of a leading marketer is the ability to inspire as a storyteller.
At the CMO Summit 2018, we delivered a Masterclass in The Art of Storytelling and Visual Communication to Chief Marketing Officers.
The masterclass offered enriching insights by uncovering the dark art of visual communication, bringing out a marketer’s inner artist using tools such as sketching, storyboarding, word association, mind mapping, conceptual thinking methods and mood boarding techniques.
We unlocked the vault to a range of practical skills and tools to help marketers express themselves visually
And we articulated ideas and visions in collaborative and instructive ways to help colleagues and creative teams tell story together.
The Masterclass was amazing - it brought out my inner child, the techniques unlocked parts of my brain that had gone dormant, and which worked immediately on a current campaign, plus it was FUN!